BLOGSouvenior2020.09.05

WHO KNOWS!? Limited Third Place Ebisugawa-dori Street "Salone Ebisugawa"

Ebisugawa-dori Street, located in Gosho Minami, has long been known as "furniture street". In the corner of the street, a third place "Salone Ebisugawa" is open from the end of July to Saturday, October 17.

Talking words and third places that represent a third comfortable place. The concept of Ebisugawa Salone is "park". When Mr. Oki saw people gathering in a park where social distance could be secured in the Corona disaster, he could not forget their appearance, and he wanted to create a place to replace the park where people who had nowhere to go gathered. Ebisugawa Salone is like a real park that anyone can use at any time. You can talk, read books, have a brief meeting, or whatever you like. It is an air-conditioned room, so it is more versatile than a park!

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<mui Lab> provides this space. It is a venture company that advocates the concept of "cam technology" which means the design of technology that allows information to fit naturally into living space. It is said that the mui Lab started as an internal venture started by the representative, Kazunori Oki, while he was working at a company in Kyoto. Mr. Oki, who had been stationed in America, thought of "What can we offer?" by seeing Japan from the outside, and ended up founding the company. Mui Lab recognizes the current state of disharmony between technology and people and nature, and aims for a future where technology lies quietly in people's lives. We provide UI/UX design based on the concept of cam technology, license of special technology with IP, product development, and sales. Through design and leading-edge engineering, we are promoting the construction of a harmonious relationship between people and digital information from Kyoto, a city where traditions and technology are fused, to the global community.

The home product "mui board" features an interface that brings together a variety of smart home devices, as well as applications that allow you to experience a peaceful life, which is the opposite of what mainstream technology currently does.

The name "Salone Ebisugawa" comes from "Milanosalone" the world's largest furniture trade show held every April in Milan, Italy. Mui Lab was invited to the Milanosalone event in April 2020, but under the current circumstances, they decided to postpone the event until 2021 ... "If you can't go to Milan, let's make Milano Salone in Kyoto!" and renovated the former office they were going to close into a "Salone Ebisugawa" with the street name!

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More than 100 pieces of art works and interiors are installed at Ebisugawa Salone, and visitors can see and touch each piece of art produced by famous Japanese fashion brands, Arita porcelain and Swedish high-class brand lighting, all of which are impressive in vivid red. As the paintings and pottery were placed so casually, I unconsciously asked, "Doesn't your child drop it? Don't you write a warning?". "Playground equipment in the park is not destroyed when you try to break it, and there are not many instructions." says Oki. I see. I felt the space and the depth of Mr. Oki's heart that it was a free place with no ties or ties because he was an adult and a child.

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On the first floor, there is a space where you can experience "mui board" of our products. A system in which a character written directly by a finger on a "mui board" on a table is projected onto a "mui board" in another place. "I hope that people who come to Ebisugawa Salone can write a message and experience a new form of digital communication." says Oki. It's nice to feel the connection between people who are neither friends nor acquaintances! Not only are we amazed by the technology, but we also feel the warmth of it as if it gently touches our lives. In recent years, in the evolution of technology, and even in the corona disaster, the direct connection with people has become distant, and I found it interesting to see the reverse development where people can be felt closer by the different design approach of technology.

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When I go upstairs, I feel more relaxed. Large table with dignified sofa, stylish rug ... wide but not cold, thanks to the warmth of the artwork and interior. It has a sense of security as if you came to a stylish friend's house, and it has a mysterious capacity. They only select the interior that matches the world view of "mui", and many of them are made of "Ariake" from Saga prefecture. The "Ariake" furniture that foreign designers and Japanese craftsmen make in their communal lives is full of the politeness of the work and the warmth of the hands.On the third floor, there is an exhibition of collaborative art works with contemporary artists planned for the Milano Salone, which was cancelled this year.

"The concept is a park, but it may have a presence like a temple." says Moriguchi, a spokesperson for <mui Lab>. Seeing a piece of art as if it were a seasonal scene, in a space that everyone is allowed to enter, dazing a bit away from everyday life ... the appearance of digital devices that coexist there and present the concept of "cam technology" can be a place that reminds us of the way a third place is in the near future. "It is so subtle that you don't notice its existence, but it will be a big trouble if it disappears.". That's how we see mui Lab-like cam technology.

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Ebisugawa Sarone also holds events organized by <mui Lab>. In commemoration of the publication of the book <mui Lab> 'Cam Technology (Calm Technology)' on September 5, 12 and 19, we will discuss the reinterpretation and practice of calm technology since 2020 in a multifaceted approach together with the author of this book, Amber Case, and Masahiro Fujino, a researcher in the cognitive neuroscience of meditation. Learn about new concepts that are rarely encountered in daily life, the mental and physical mechanisms of humans, and the possibilities of technology and design, and incorporate them into your own life. It's a task that you can't do in busy daily life. But the charm of Ebisugawa Sarone is that it creates such a calm and soft feeling.

Please come and experience it.


★Data
<Address>
295 -1 Tawaraya-cho, Nakagyo-ku Ward, Kyoto City
7 minutes walk from Marutamachi, Kyoto City Subway.
<Open Date>
Wednesday - Sunday from Friday, July 31 to Saturday, October 17 (Closed on Mondays and Tuesdays)
<open time>
13:00~19:00
*Please do not eat in the room (Drinks are OK.).
<Special Page/Instagram>
Special Page: https://mui.jp/ebisugawa-salone/
Instagram: https://www.instagram.com/muilab/

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